Archive for the ‘Uncategorized’ Category
Are you a recent graduate looking for a new vehicle?
Tuesday, June 22nd, 2010
If you have graduated from college recently and have thought about buying a new vehicle, you’re in luck! Just about every manufacturer offers rebates to recent grads and those rebates will surely help you get into your first vehicle. How much you get back will vary depending upon the manufacturer. Right now Ford is offering $750 cash back on new vehicles and $500 for certified pre-owned vehicles. Chrysler, GM and Kia also offer rebates of around $400-500. Swing by soon to find out if you qualify for these great savings!
Tags: automotive, Automotive Advantage, car buying, car dealership, car sales, college, Ewald, Milwaukee, Oconomowoc, perks, savings
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Big Tent Main Event
Wednesday, April 28th, 2010
Ewald Automotive Advantage is facing off against Kearns Motor Car Company this weekend in a competition to sell the most used cars. The race is to see who can move over 5 million in inventory. You’ll get $3,500 minimum trade-in on your vehicle, no matter what the condition and a $50 Menards gift certificate with every purchase.
Stop Johnson Creek on highway 26 and 94 for free food and drink plus drawings for Packer and Brewers tickets.
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What is your perception of car salespeople?
Tuesday, February 23rd, 2010
Last week, I asked my direct connections for help coming up with blog topics so I can make sure I am talking about things people want to know. There were a ton of great responses, which will give me plenty to talk about for the weeks to come. However, if there is anything you ever want answered, please feel free to let me know. Amongst the great ideas was a question from Everet about how Ewald combats the stereotypes of car salespeople.
I was ready to jump into a post headfirst when I took a step back. I realized I don’t fully understand what the stereotypes are. Perhaps this is because I have been around the auto industry my whole life, but I have had fairly positive response and feedback from people about their perception of car salespeople relative to our business operations. I know this is not true across the board, but I would like to better understand what people’s stereotypes are.
In everything I do I try to be upfront, open, honest and timely. Hopefully, some of this has shown through in my blog posts. If this is not the perception that people have, then I would definitely like to know what your perception is so I can make sure our team is aware of what people, our customers and community members believe to be true. I know how I operate and how our company trains our salespeople to operate, but I cannot speak for the industry as a whole.
Outside of the Ewald walls, I would like to know what the perceptions are of car salespeople. Also, why are those perceptions that way? Is it based off of one bad experience or repeat bad experiences? Is it due to a lack of understanding and communication between buyer and seller? What could the car salesperson have done differently that would have altered your stereotype? Lastly, what can I do to alter your stereotype of car salespeople?
So…there are a lot of questions in this post, and not too much information to share this time, but hopefully the responses I get will allow me to better answer Everet’s question. If you would like to send me your response privately you can do so at: cihde@ewaldauto.com
And be as open and honest as possible. Speak from experience and what you believe to be true so that we can further discuss in the future. Thank you!
Tags: automotive, car buying, car dealership, car sales, car salespeople, Ewald
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