Archive for September, 2009
I know how to sell cars
Monday, September 28th, 2009
I have spent the majority of my life in the retail auto industry, so I have heard the horror stories about buying a car. I’ve heard about the car salesman that just won’t leave you alone after you leave the lot. I’ve heard about the dealer that rushed you into a car that you almost immediately regretted buying. I’ve heard about the pushing, negotiating and unnecessary stress that so many consumers associate with buying a car.
By listening to these comments and criticisms, I have learned a thing or two. I have learned that people do not want to be hassled while buying a car. I have learned that people want someone that they trust to walk them through the car buying process with ease. I have learned to treat my customers exactly how I want to be treated, regardless of whether they buy from me today or not.
I have a genuine desire to ensure my customers remain happy. I know how to ask the right questions and find the car that you want. I know how to find a vehicle that will fit into your budget, so you can afford to buy it. I know how to take the pressure out of the car buying experience.
For over fifteen years, I have earned a lot of customers by working in all departments in an auto dealership. They have taught me the true definition of customer dedication and satisfaction. I have earned their trust. I have earned their respect. I have earned the right to call myself a customer enthusiast.
I have spent my entire life in the retail auto industry; I know how to sell cars.
Tags: automotive, Automotive Advantage, car, car sales
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$10 off a Lube, Oil and Filter Change!
Friday, September 25th, 2009
Print off and bring in the below coupon to any Ewald Automotive Dealer for $10 off of a Lube, Oil and Filter change. As always this includes our 31 point inspection and free car wash*. This is the perfect opportunity to check out our new extended Saturday service hours that now go from 7am-5pm. Hurry though, this coupon expires 9/30/09!
*Car wash not available at Hartford location
Tags: automotive, car, coupon, filter, lube, oil, service
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Announcing EWALD JEEP in Oconomowoc!
Thursday, September 24th, 2009
It’s Official! Ewald adds JEEP franchise to it’s Oconomowoc Chrysler location!
That’s right….Ewald Chrysler Jeep in Oconomowoc will now offer the award winning full line up of new JEEP vehicles including: Compass, Patriot, Wrangler 2DR, Wrangler 4DR Unlimited, Liberty, Grand Cherokee, and Commander!
The Ewald Family is excited to expand our line-up in Oconomowoc to our customers with these outstanding SUV’s! We have added sales staff, certified technicians, and management to assist our customers with this addition!
We are taking immediate orders for all 2010 models! We have priority inventory selection for being a new dealer! As always, we will be offering great service and the best deal on your new JEEP!
We participate in the Chrysler Corporation Employee and Supplier/Affiliate Rewards Program as well!
Ewald is also the only factory authorized service center for all Chrysler, Jeep and Dodge models in the Lake Country area.
Tags: car sales, Chrysler, Dodge, Jeep, Oconomowoc
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Understanding the post Cash for Clunkers car market
Thursday, September 24th, 2009
The main problem with Cash for Clunkers is that people thought, and continue to think, that it was the only good time to buy a car. In reality, today’s car buying market is one of the best it has ever been. As a matter of fact, the purchasing programs that are available today are the some of the best the auto industry as ever seen.
An exciting statistic in this market is that interest rates are approximately 2% below normal. In many cases this can save you up to $50 a month on your payments. This means that the monthly payment on a car you buy today may be right inline with what you would have been paying on a Clunkers deal. Furthermore, there are many manufactures that are offering 0% financing on certain vehicles. Such deals make it easy to fit a car payment into your budget.
Another key factor in today’s market is that Cash for Clunkers took a good deal of used cars off the road. With hundreds of thousands of fewer vehicles now in circulation, dealers must pay far more to buy a used vehicle. This is to your advantage because if you are looking to trade in a vehicle, your trade in value could be anywhere from 5-19% above average. Used car values seldom ever go up so this is an extremely rare event that could be to the advantage of anyone looking for a new or used car.
Whether you missed out on Clunkers, are not happy with the car you purchased or simply weren’t in a position to buy at the time, there are plenty of incentives to help you get the car you are dreaming of. If you sit down with me I will help you find the car that is perfect for you and then decide when it is the best time to buy. No dealer worth his or her weight wants to put someone in a car they will not be happy with or cannot afford.
Tags: Cash for Clunkers, interest rates, new cars, trade in, used cars
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There’s no such thing as a free lunch
Wednesday, September 23rd, 2009
My father used to tell me there was no such thing as a free lunch. It was his way of imparting on me the importance of earning customers and ensuring the customer finds value in the time I spend with them. Growing up in a family imbedded in the auto industry teaches you to be doubtful of anything that is labeled as free.
I’m sure many in the business world are equally as cynical about anything labeled free. Really, it makes sense to be skeptical of anything labeled free. By definition, free means there is a lack of value. So, to give something away of value, without asking for something of value in return, simply doesn’t make sense.
Perhaps though we need to redefine what value is. Typically, in the business world, value is one of two things: time or money. If I give you my time, I want your money. If I give you my money, I want your time or something of equal value to the money I gave you. However, value comes in many forms but some forms are very difficult to measure and quantify. That is not to say that these forms of value are not important, simply difficult to grasp on a spreadsheet.
Think about trust. What is trust worth to your company? Undoubtedly, many people will quickly point out that it is invaluable to their success. If this is true, than how much would you pay for it? What would you give away to gain trust from others? Obviously there is nothing you could pay or give away to earn trust but we start to see how the immeasurable items are often the most important in business.
And so, on a daily basis I go into businesses and offer them something of value. I offer them an employee benefit program that will support their employee retention and recruitment and boost their employee moral. I give them this value and I tell them I want nothing in return: it is free. As soon as that word is used though, the guard goes up. There is no such thing as a free lunch.
Maybe nothing is free; maybe we are all looking for something in return. But what I want in return is not to hound your employees or force them into using our services. All I want is a chance to earn your employees as customers: only a chance.
I call myself a customer enthusiast, but to me it is so much more than a title. To me it means that I want your employees to enjoy buying a vehicle. It means that your employees should receive the very best pricing for any automotive needs they have. It means that I am not satisfied until your employees walk away happy.
And it is because of this definition, this personal goal, that I can say my program is free. I have provided something of value to you simply for the opportunity to provide value to your employees. I guess lunch is free today.
Tags: automotive, employee moral, employee recruitment, employee retention
Posted in For Employers | No Comments »
The first time car buying experience
Sunday, September 20th, 2009
You slowly creep around the parking lot. If you just stay in your car they wont be able to harass you. Finally temptation is too great, the car you have been looking for is right in front of you. Your new car is staring you in the face.
The second you emerge from your current vehicle you are pounced on. The classic car salesman, in his classic cheap tie and his classic overbearing approach corners you. Now you must follow his process, whether you want to or not. Finally you have been able to do what you want: drive your car.
It’s perfect; it is everything you ever wanted. Just the thought of seeing it in your driveway gives you goose bumps. But there are so many questions left unanswered: Can you really afford it? Is this really the car that is right for you? Should you lease or buy? Mr. Classic Car Salesman tells you not to worry; he’ll make sure you are taken care of. His assurance doesn’t calm your nerves too much.
What can I do to get you in this car today? Did he really just ask you that? You want to laugh in his face, tell him if the car were free you wouldn’t buy from him. However, you maintain your cool and simply inform him there is nothing he could do.
You are finally able to claw your way out of the dealership and the very thought of going through the tedious process of negotiating to buy a car makes you shutter. You want car buying to be hassle free, you don’t want to have to negotiate to get the best price, you wish there was someone that actually cared about you and could walk you through the process.
What you want, but do not realize, is Ewald’s Automotive Advantage employee benefit program.
Tags: Automotive Advantage, car buying, Ewald
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