Am I too salesy?
When I made the decision to go “all in” with social media four months ago I had two goals in mind: education and discussion. Along the way, it has been brought to my attention that my goals may not be coming across in my posts. I would like to take a step back and discuss this for a moment.
Each week, when I decide what to write about, I look at issues that have come up in our dealerships. My thought process is that if one person is facing this issue, there must be more out there. I attempt to write blog posts that will let people know why that issue arises and how to address it. I also attempt to ask questions relevant to that issue in order to find out other people’s opinions. I feel that feedback allows me to be better at my job and serve my customers better.
While following this plan, several people have expressed that my posts and questions come off as being “salesy.” To me, this is a big problem because that is the last thing that I want to portray. However, as I review my posts, I have trouble seeing where those people are coming from. I have also reviewed other postings in forums and they appear to come across as much more sales focused than mine. I wonder if the negative response is due to my actual posts, or some people’s negative connotation of the auto industry.
I do want to say, though, that not all responses have been negative. As a matter of fact, the majority of the social media world has been very open and embraced my initiative. I brought this topic to the surface in order to make my position clear, and encourage dialogue as to how to constantly improve how I help my social media connections. I want to ensure my posts are educational and create discussion but I do not feel that I should have to avoid talking about my place of work, as it is key to my insight.
And so with one caveat, I will open up the discussion. I request that all responses do not attempt to personally attach me or air grievances about the auto industry that I cannot control. I honestly look forward to everyone’s constructive feedback!
